Hale School 150 Years

Brand Identity & Stationery

To commemorate 150 years, Hale School enlisted Telos Brand to create a symbol that could be used throughout the year for various purposes including stationery and invitations.

Incorporating the existing Hale School brand, creating a sense of honour and celebration for the School’s 150 Anniversary. The swan’s outstretched wings represent flight; a sign of maturity, strength, and accomplishment. A bird in flight symbolises freedom and knowledge as they have a clear, unobstructed view. ‘Celebration’ is evident in the treatment of the type, which is formed entirely from ribbons. The current school crest remains unchanged within this one year symbol.