Formally known as ‘Steve Harber Real Estate’, Telos removed the name ‘Steve’ to produce a brand capable of reflecting a corporate entity with a team of 55 sales people. The new name and brand also gives Harber Real Estate a wider scope for expansion.
The overall shape is representative of the letter H while the negative shapes within reference the company’s coastal location. The similarity of the company name to the word harbour is re-enforced by these three waves that link the two halves of the symbol together. The symbol’s shape echoes the side view of a house making it ideal for an organisation in the real estate industry. It can also be seen as two opening doors which position the company as inviting and friendly.