Switch is the residential building division of construction giant, Pindan. Set up in 2009, Telos Brand was approached to create a brand platform for the new homes designs and building company.
To enable the company to distinguish itself in the competitive housing industry, Telos Brand created a symbolic brand identity born from a strategic positioning and naming process. Designed to communicate value propositions unlike others in the industry, the brand was implemented in an integrated campaign across all touch points from collateral through to websites.
In working closely with Switch, Telos Brand has successfully designed and implemented creative media strategies, print and interactive design, social networking and online marketing campaigns. The ongoing relationship between Telos Brand and Switch has ensured that the brand has gone from strength to strength.